Disney Princess



Players Will Enter The Kingdoms of Classic Disney Princesses: Cinderella, Rapunzel, Ariel, Belle and Tiana


South Africa – April 17, 2012 – Disney today announced the development of “Disney Princess: My Fairytale Adventure,” a new interactive journey from the globally successful Disney Princess franchise. Slated for release this spring, the video game will be available for the Wii™ system from Nintendo, Nintendo 3DS™ hand-held system and Windows PC/Mac. In the game, players will find that a spell has been cast over the beloved Princess worlds and will need to use their magic wand to help Cinderella, Rapunzel, Ariel, Belle and Tiana restore peace and bring “happily ever after” back to each kingdom.

“The collection of Disney Princesses featured in ‘Disney Princess: My Fairytale Adventure’ have continued to timelessly captivate and charm audiences,” said Javier Ferreira, senior vice president of publishing, Disney Interactive Media Group. “This new game will allow fans of all ages to enter the worlds of favourite princesses while experiencing iconic locations such as Beast’s castle, Rapunzel’s tower and Cinderella’s ball.”

In “Disney Princess: My Fairytale Adventure,” players will take on the role of an apprentice to the Fairy Godmother and will accidentally set off a series of events that cause friendly Sprites to transform into mischievous Imps. The evil Imps make their way into the worlds of Cinderella, Rapunzel, Ariel, Belle and Tiana, and players must pursue the Imps into each Princess kingdom to prevent them from causing any harm. With the use of their magic wand, they’ll need to turn the Imps back into their original Sprite form, and return them to their rightful home in the Magical Kingdom.

Each of the Princess worlds will allow players to explore and interact with familiar Disney characters such as Lumiere, Pascal, Flounder, Gus and other fan favourites who will help guide them through missions and progress though the game. Quests and mini-games, including platforming, hide and seek, and puzzles, are designed to test the skills of the youngest players and challenge older players alike.

Players can also customise their avatar and room in the Fairy Godmother’s Castle, utilising gems that are earned throughout the game to trade for items in the in-game “Wishing Well” store. Outfits, accessories and tiaras can be purchased to dress up avatars, creating hundreds of different combinations. Special items like floor patterns, wallpaper and furniture can be used to personalise and build out each player’s room in the Castle.

“Disney Princess: My Fairytale Adventure will be available this autumn for Wii, Nintendo 3DS and Windows PC/Mac. Please visitwww.Disney.co.uk/princess.  Art assets are available at http://www.dis-press.com.


About the Walt Disney Company in South Africa

The Walt Disney Company (TWDC) is a leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media group.

TWDC has been active in South Africa for over 50 years.  In 2011 TWDC added two new channels to the Multichoice DStv platform: Disney XD and Disney Junior.  Together with Disney Channel, which celebrated its 5th birthday in September 2011, TWDC is the leading provider of children’s TV channels in South Africa.  Disney is one of the top distributors of US programming in the region, and brings network series, movies and Disney-branded kids and family content to TV viewers.  These include top rating US network series such as Grey’s Anatomy and Desperate Housewives, both of which ranked among the top 10 series on Mnet in 2011.


Disney’s film distribution arm is the leader for family movies in South Africa. Recent successes include the live action title Pirates of the Caribbean: On Stranger Tides which grossed over R24 million in the box office and was the third highest grossing film in South Africa during 2011.  Recent animated releases include Tangled and Cars 2 which both ranked in the top four grossing animated titles for 2011 in South Africa.  2011 also saw the return of The Lion King to cinemas – for the first time in 3D, with additional launches on DVD and Blu Ray.  To find out more about all things Disney, South African kids, tweens and families can visit the dedicated websitewww.disney.co.za


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