DISNEY INFINITY

 DISNEY INFINITY INVITES PLAYERS INTO ALL-NEW GAMING UNIVERSE WITH UNMATCHED CREATIVE POSSIBILITIES

For the First Time, Disney and Pixar Animation Studios’ Most Popular Characters Come Together in a Magical Storytelling Experience

JOHANNESBURG, SOUTH AFRICA – (JANUARY 15, 2013) – Disney Interactive today unveiled its most ambitious gaming initiative ever, Disney Infinity. This all new game platform unlocks the freedom to create stories and play experiences starring beloved characters from The Walt Disney Company and Pixar Animation Studios. Disney Infinity allows players to both experience original adventures in some of their favourite Disney and Pixar worlds and to build their own worlds using the power of their imagination.

 

Disney Infinity introduces a new way to interact with the best of Disney on one game platform, both now and in the future,” said John Pleasants, co-president, Disney Interactive. “With this innovative approach to gaming, Disney Infinity will bring to life new characters, stories and environments from The Walt Disney Company over time in a way that will delight fans and gamers alike.”

In a way that only Disney can, Disney Infinity integrates collectible character figures that come to life in the game.  These figures provide experiences that are true to these characters and stories, as well as the opportunity to bring characters from various Disney and Pixar films to play together in a virtual “Toy Box.” This all-new game universe will launch winter 2013 across all consoles and will have a phased roll out across mobile and online devices throughout 2013.

Throughout each story-driven experience, called a “Play Set,” players will solve challenging puzzles, battle enemies and explore iconic locations from famous Disney properties, while collecting unique characters, vehicles, and gadgets from each world and saving them to a virtual “Toy Box.” Players can access their “Toy Box” and build and customize their own unique virtual world using their favourite characters, vehicles, settings and accessories. Disney Infinity allows players the opportunity to share these unique creations in the “Toy Box” mode with friends both online and off.

The Disney Infinity Platform includes:

  • Disney Infinity Interactive Pieces – Initially a line of 40 collectible interactive pieces will be introduced that allow players to expand and customize their play experiences.
  • Disney Infinity Interactive Character Figures – Seventeen character figures will allow players to experience a variety of their favourite characters in true to property experiences and in “Toy Box” mode.
  • Disney Infinity Base – When figures are placed on the Infinity base, they unlock the world and play experiences of Disney Infinity.
  • Disney Infinity Power Discs – Interactive discs can be placed on the Infinity base to power up characters and “Toy Box” with unique powers, customizations and gadgets.

Disney Infinity combines prominent Disney and Pixar characters and scenarios in a way that mimics how kids play in real life,” said John Blackburn, vice president and general manager, Avalanche Software. “With our platform’s unique game play mechanics and innovative approach to user generated content within the “Toy Box” mode, Disney Infinity will spark imaginations and provide endless hours of fun and creativity.”

Development for Disney Infinity is being led by Disney Interactive and Avalanche Software. For additional information, please visit www.disney.com/Infinity

Disney Interactive

Disney Interactive, one of the world’s largest creators of high-quality interactive entertainment across all platforms, is the part of The Walt Disney Company responsible for the global creation and delivery of interactive entertainment, multi-platform video games, and family-focused content across all current and emerging digital media platforms.  Disney Interactive produces and distributes a broad portfolio of content from Disney Interactive Games and Disney Interactive Media.  Products and content released and operated by Disney Interactive include blockbuster mobile, social and console games, online virtual worlds, #1 kid’s entertainment destination Disney.com and the #1 Family/Parenting portfolio on the Web.

Disney Interactive is the interactive entertainment part of The Walt Disney Company (NYSE: DIS).

About the Walt Disney Company in South Africa

 

The Walt Disney Company (TWDC) is a leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media group.

TWDC has been active in South Africa for over 50 years.  In 2011 TWDC added two new channels to the Multichoice DStv platform: Disney XD and Disney Junior.  Together with Disney Channel, which celebrated its 5th birthday in September 2011, TWDC is the leading provider of children’s TV channels in South Africa.  Disney is one of the top distributors of US programming in the region, and brings network series, movies and Disney-branded kids and family content to TV viewers.  These include top rating US network series such as Grey’s Anatomy and Desperate Housewives, both of which ranked among the top 10 series on Mnet in 2011.

Disney’s film distribution arm is the leader for family movies in South Africa. Recent successes include the live action title Pirates of the Caribbean: On Stranger Tides which grossed over R24 million in the box office and was the third highest grossing film in South Africa during 2011.  Recent animated releases include Tangled and Cars 2 which both ranked in the top four grossing animated titles for 2011 in South Africa.  2011 also saw the return of The Lion King to cinemas – for the first time in 3D, with additional launches on DVD and Blu Ray.  To find out more about all things Disney, South African kids, tweens and families can visit the dedicated website www.disney.co.za

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