LeapPad2 Wins

The #1 kid’s learning tablet LeapPad2 wins “Educational Toy of the Year” and the first ever “People’s Choice Toy of the Year” awards

LeapFrog Enterprises, Inc. (NYSE: LF) was honored at 13th annual Toy Industry Association’s Toy of the Year (TOTY) Awards ceremony held in New York on February 9, receiving recognition in two categories. LeapPad2, the #1 kid’s learning tablet, received the inaugural “People’s Choice Toy of the Year” and “Educational Toy of the Year” awards. The “People’s Choice Toy of the Year” was the only award of the evening voted on exclusively by consumers. In winning, LeapPad2 was recognized as the most popular toy of 2012.

“We are thrilled to receive the prestigious ‘Educational Toy of the Year’ award from toy experts, media and members of the industry,” said John Barbour, chief executive officer at LeapFrog. “Additionally, being chosen by consumers as the ‘People’s Choice Toy of the Year’ winner validates the popularity of our educational entertainment solutions with parents across the country. We believe that kids learn best when they are having fun and we strive to provide engaging educational entertainment solutions that help them reach their potential. It is a tremendous honor to have won the ‘Educational Toy of the Year’ award eight out of thirteen years. These results are a testament to the continued innovation and creativity of the entire LeapFrog team.”

Since the start of the Toy of the Year Awards in 2000, LeapFrog has been recognized 18 times by the Toy Industry Association for its best-in-class products.

LeapFrog’s #1 kid’s learning tablets, LeapPad, LeapPad2 and the popular LeapPad2 bundles were among the top 10 toys sold in the U.S. in 2012, according to The NPD Group’s Retail Tracking Service report*. The #1 selling toy in 2012 was LeapFrog’s educational content*, which combines favorite brands and characters with age-appropriate curriculum designed by LeapFrog’s team of learning experts. LeapPad2 was also recently recognized internationally as “Lifestyle Toy of the Year” by the Toy Retailer Association during the British Toy & Hobby Association’s annual awards ceremony held in London on January 22.

About LeapFrog 

LeapFrog Enterprises, Inc. is the leader in educational entertainment for children. LeapFrog’s award-winning product portfolio helps millions of children achieve their potential by delivering best-in-class curriculum through engaging content, fun multimedia learning platforms and toys.  The Learning Path, LeapFrog’s proprietary online destination for parents and extended family, provides personalized feedback on a child’s learning progress and offers product recommendations to enhance each child’s learning experience. Through the power of play, LeapFrog’s products and curriculum help children of all ages prepare for school and life success.  LeapFrog’s products are available in more than 45 countries and have been used by teachers in more than 100,000 U.S. classrooms.  LeapFrog is based in Emeryville, California, and was founded in 1995 by a father who revolutionized technology-based learning solutions to help his child learn how to read. Come see the learning at www.leapfrog.com.

TM & © 2012 LeapFrog Enterprises, Inc. All rights reserved.


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