LeapFrog Learning Games

LeapFrog Learning Games Sweep Parents’ Choice Spring Video Game Awards®

Six LeapFrog learning games recognised by the highly-esteemed Parents’ Choice Foundation as the best educational video games for children

JOHANNESBURG, South Africa., March 28, 2013 — LeapFrog Enterprises, Inc. (NYSE:LF), the leader in educational entertainment, today announced six of its learning games won Parents’ Choice Spring Video Game Awards. Disney Phineas and Ferb won a “Silver Award;” Letter Factory, Brave and Learn to Read Ultra eBooks, Adventure Stories and Fairy Tales, won “Recommended Awards;” and Disney Jake and the Never Land Pirates won an “Approved Award.” To date, LeapFrog products have received more than 80 awards from The Parents’ Choice Foundation. Each game is available in LeapFrog’s extensive library of learning games, apps, eBooks, videos, music and more for the #1 kids’ learning tablets, LeapPad1™ and LeapPad2™, and learning video game systems, Leapster Explorer™ and LeapsterGS™.

The Parents’ Choice Awards were established almost 30 years ago and designed to help parents recognise the best products for their children, including content such as games, apps and eBooks. During testing, the Parents’ Choice Awards committees evaluated top-quality products that entertain, teach, stimulate the imagination and inspire creativity.

“We are thrilled with the continued recognition our learning solutions receive from The Parents’ Choice Foundation,” said John Barbour, chief executive officer at LeapFrog. “Our highly experienced team of learning experts was involved in every step of the design and development process to ensure each of these games were engaging, age-appropriate and packed with learning. We are extremely proud to receive these coveted awards acknowledging our games as the highest quality educational video games for kids.”

LeapFrog won more Video Game Awards than any other brand in the Spring Parents’ Choice Awards program. Six LeapFrog learning games were honoured as the highest quality in children’s media. The Parents’ Choice “Silver Award,” a top honour, was given to Disney Phineas and Ferb for the game’s entertaining gameplay that introduces children to STEM skills. The Parents’ Choice “Recommended Award” was awarded to Letter Factory, Brave and Learn to Read Ultra eBooks, Adventure Stories and Fairy Tales, for their ability to make learning fun and help children develop skills in science, literacy and letter recognition. Disney Jake and the Never Land Pirates was the recipient of the “Approved Award” and recognised as a wholesome product that helps children develop foundational math skills.

“Our testing panels of educators and parents trust that every LeapFrog learning solution will engage children and have a positive impact on their learning potential,” said Claire S. Green, president, The Parents’ Choice Foundation. “As a result, today LeapFrog holds more Parents’ Choice Awards than any other company in the educational entertainment industry. Jake and the Never Land Pirates, Letter Factory, Disney Phineas and Ferb, Brave and Learn to Read Ultra eBooks are excellent examples of age-appropriate entertainment that engage and inspire children to explore new skills through innovative content experiences.”

Letter Factory and Jake and the Never Land Pirates, Disney Phineas and Ferb and Brave are available for the #1 kids’ learning tablets, LeapPad1 and LeapPad2, and learning video game systems, Leapster Explorer and LeapsterGS. Learn to Read Ultra eBooks, Adventure Stories and Fairy Tales (for children ages 4-6), are available for LeapPad1 and LeapPad2.

For more information visit www.leapfrog.com & www.primainteractive.co.za/

LeapFrog Enterprises, Inc. is the leader in educational entertainment for children. LeapFrog’s award-winning product portfolio helps millions of children achieve their potential by delivering best-in-class curriculum through engaging content, fun multimedia learning platforms and toys.  The Learning Path, LeapFrog’s proprietary online destination for parents and extended family, provides personalised feedback on a child’s learning progress and offers product recommendations to enhance each child’s learning experience. Through the power of play, LeapFrog’s products and curriculum help children of all ages prepare for school and life success.  LeapFrog’s products are available in more than 45 countries and have been used by teachers in more than 100,000 U.S. classrooms.  LeapFrog is based in Emeryville, California, and was founded in 1995 by a father who revolutionised technology-based learning solutions to help his child learn how to read. Come see the learning at www.leapfrog.com.

TM & © 2013 LeapFrog Enterprises, Inc. All rights reserved.

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